A social customer job involves tasks or roles that customers undertake, influenced by their desire for social acceptance, status, or approval from others. These tasks often include activities where the outcome is not solely about personal satisfaction but also about how others perceive them. For example, selecting a particular brand of clothing might be driven by the need to fit into a specific social group or to project a certain image. Social customer jobs are closely related to emotional and functional jobs. While [[functional customer job|functional jobs]] focus on practical needs, such as solving a problem or completing a task, and [[emotional customer job|emotional jobs]] address personal feelings and psychological needs like feeling secure or happy, social jobs address external societal influences on consumer behavior. They often intertwine with emotional desires for belonging and recognition.