Identifying and understanding your ideal customer is a major step in building a successful business. This module will guide you through the essential steps of defining your customer base, starting with understanding their needs and behaviors. We will then dive into the complexities of multi-sided markets, exploring business models that serve and connect multiple distinct customer segments. Finally, we will uncover the four critical market types – existing, resegmented, new, and clone – and how recognizing your market type can significantly impact your startup's strategy and chances of success. By the end of this module, you will have a robust framework for identifying and analyzing your target market, setting you on the right path to launch and grow your project. ## Sections - [[Understanding your customers]] - [[Multi-Sided Markets]] - [[Market Types]] ## Activities - Watch Lesson 6 (Customer Segments) of [[Udacity - How to Build a Startup]] ## Concepts - [[customer job]] - [[functional customer job]] - [[social customer job]] - [[emotional customer job]] - [[user]] - [[buyer]] - [[influencer]] - [[single-sided market]] - [[dual-sided market]] - [[multi-sided market]] - [[market type]] - [[existing market]] - [[resegmented market]] - [[new market]] - [[clone market]] Next: [[How Will You Deliver Your Value?]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]