An e-commerce website is a [[digital channels]] that facilitates online transactions between businesses and consumers, allowing users to browse, select, and purchase products or services over the Internet. These websites typically feature a catalog of products or services, detailed descriptions, pricing information, user reviews, and a shopping cart system for managing purchases. E-commerce sites often incorporate secure payment gateways to process transactions safely and may offer various shipping options to deliver physical goods. Additionally, they can include features like personalized recommendations, customer support chatbots, and promotional offers to enhance the shopping experience.