A hybrid channel refers to a strategy where a company uses multiple methods to reach and serve its customers, combining both direct and indirect approaches. This can include a mix of [[direct channel|direct sales]] through company-owned stores or websites, alongside [[indirect channel|indirect sales]] through third-party retailers, distributors, or online marketplaces. A hybrid channel strategy aims to maximize market coverage and customer reach by leveraging the strengths of different distribution methods. By doing so, companies can cater to diverse customer preferences, enhance flexibility in operations, and potentially increase their market share while managing costs effectively. This approach also allows businesses to adapt more swiftly to changing market conditions and consumer behaviors.