A retailer is a business or individual that sells goods or services [[direct channel|directly]] to [[consumer|consumers]] for personal or household use. Retailers serve as the final link in the supply chain, acquiring products from [[wholesaler|wholesalers]] or [[manufacturer|manufacturers]] and making them available to the public through various sales channels, such as physical stores, online platforms, or catalogs. They play a crucial role in the economy by providing consumers with access to a wide range of products and offering convenience through location, customer service, and tailored shopping experiences. Retailers often engage in marketing and promotional activities to attract customers and may offer additional services like delivery, installation, or financing options to enhance customer satisfaction and loyalty.