A two-step distribution is a logistical strategy employed by companies to streamline the movement of goods from manufacturers to end consumers, involving an intermediary stage. In this model, products are first shipped from the manufacturer to a central distributor or wholesaler. This intermediary then manages the distribution of goods to various retailers or directly to consumers. The two-step process allows for more efficient inventory management and can reduce shipping costs and delivery times by consolidating shipments at the distributor level before dispersing them in smaller quantities to meet specific market demands. This approach is particularly beneficial for businesses dealing with large volumes of products or those needing to cater to diverse geographic markets efficiently, like using Amazon or Walmart, in the context of distribution channels