A wholesaler is a business entity that purchases goods in large quantities directly from [[manufacturer|manufacturers]] or producers and resells them in smaller quantities to [[retailer|retailers]], other wholesalers, or sometimes directly to [[consumer|consumers]]. The primary role of a wholesaler is to act as an intermediary, facilitating the flow of goods from production to the retail market while benefiting from economies of scale. Wholesalers typically do not engage in promoting or marketing the products they sell; their focus is on logistics and bulk transactions. In contrast, a [[distributor]] often has a more active role in the supply chain, which can include marketing and selling products directly to retailers or end-users. Distributors may also have exclusive rights to sell certain products within specific territories and often provide additional services such as after-sales support, product training, and customer service. While both wholesalers and distributors help bridge the gap between manufacturers and retailers, distributors tend to have a closer relationship with manufacturers and are more involved in the strategic positioning of products in the market.