A bundled offer is a marketing strategy where multiple products or services are packaged together and sold as a single combined unit, often at a discounted price compared to purchasing each item separately. This approach aims to increase the perceived value for customers while encouraging them to purchase more than they might have individually. Bundled offers are commonly used to boost sales volume and introduce customers to new or complementary products. In contrast, [[cross-selling]] involves recommending or promoting additional, related products or services to a customer who is already considering or has made a purchase.