Marketing is the strategic process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves understanding consumer needs and desires to develop products or services that satisfy those demands while also achieving business objectives. Marketing encompasses a wide range of activities including market research, product development, pricing strategies, advertising, sales promotion, public relations, and distribution. The ultimate goal of marketing is to build strong [[customer relationships|customer relationships]] by delivering superior value and fostering brand loyalty.