Sales refer to the activities and processes involved in selling goods or services to customers, focusing on direct interactions and transactions that lead to a purchase. Sales activities often include identifying potential customers, understanding their needs, negotiating terms, and closing deals. The primary goal of sales is to convert prospects into paying customers and generate revenue for the business. In contrast, [[marketing]] encompasses a broader range of activities aimed at creating awareness, interest, and demand for a product or service. Marketing strategies involve market research, advertising, branding, public relations, and promotions to attract potential customers and build long-term relationships. While sales are more transactional and immediate, marketing is strategic and focuses on building a brand's reputation and customer base over time.