In this module, we delve into the critical aspect of customer relationships, focusing on how businesses can effectively get, keep, and grow their customer base. Building on the foundational elements of the business model canvas, this module emphasizes the importance of understanding and managing customer relationships as a key component of a startup's success. ## Sections - [[What is Customer Relationships?]] - [[Demand Creation and Acquisition]] - [[Retention and Loyalty]] - [[Increasing Lifetime Value]] ## Activities - Watch Lesson 8 (Customer Relationships) of [[Udacity - How to Build a Startup]] ## Concepts - [[get, keep, grow framework]] - [[funnel]] - [[get customers]] - [[keep customers]] - [[grow customers]] - [[physical channels]] - [[digital channels]] - [[customer archetype]] - [[demand creation]] - [[paid demand creation]] - [[earned demand creation]] - [[marketing]] - [[sales]] - [[customer acquisition]] - [[customer acquisition cost (CAC)]] - [[customer activation]] - [[viral loop]] - [[loyalty program]] - [[cross-selling]] - [[up-selling]] - [[bundled offers]] - [[churn]] - [[customer lifetime value (LTV)]] Next: [[How Will You Generate Revenue?]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]