The concept of the whole product refers to the comprehensive suite of products and services required to entirely satisfy the needs of mainstream customers. It encompasses not just the core product but also additional offerings such as training, installation, or service that enhance the overall value and usability for the customer. Startups often face challenges in delivering a whole product from the outset due to resource constraints and thus frequently form [[strategic alliance|strategic alliances]] with other companies to bridge these gaps with complementary offerings, ensuring a complete solution is available to meet customer expectations.