In this module, we examine the identification of key partners and suppliers. These external entities are essential for the startup's success by providing important resources, performing necessary activities, or ensuring the effective functioning of the overall business model. We will explore different types of these relationships, including strategic alliances, joint ventures, and coopetition. The discussion will focus on understanding why startups establish such connections, recognizing differences and potential challenges, and identifying pathways to successful collaborations with partners. ## Sections - [[Understanding the Role and Rationale of Partnerships]] - [[Types of Partnerships and Their Strategic Value]] - [[Partnership Risks and Investment Considerations]] - [[Strategic Partner Engagement for Startups in Early Stage vs. Growth]] ## Activities - Watch Lesson 10 (Key Partners) of [[Udacity - How to Build a Startup]] ## Concepts - [[key partner]] - [[shared economics]] - [[economies of scale]] - [[access to resources]] - [[co-development]] - [[access to customers]] - [[marketing channel]] - [[brand credibility]] - [[two-way street]] - [[strategic alliance]] - [[joint venture]] - [[coopetition]] - [[joint business development]] - [[key supplier]] - [[traffic partner]] - [[whole product]] - [[partnership risk]] - [[impedance mismatch risk]] - [[unclear ownership of the customer risk]] - [[different objectives risk]] - [[personnel turnover risk]] - [[intellectual property risk]] - [[corporate investment risks]] - [[Most Favored Nations clauses]] - [[exclusivity agreement risk]] - [[partnering strategy]] - [[asymmetrical relationship]] - [[early evangelist]] - [[unfair advantage]] - [[partners as potential acquirers]] Next: [[What Resources and Activities Will You Need, and How Much Will They Cost?]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]