Coaches are professional guides who focus on enhancing an individual's skills, performance, and personal development through structured feedback and goal-setting. Unlike [[mentors]], who often provide advice based on their own experiences and offer guidance over a longer-term relationship, coaches employ specific methodologies to help individuals unlock their potential and achieve specific objectives. For startup founders, coaches are important as they provide an objective perspective, helping them navigate the challenges of building a business by improving leadership skills, decision-making processes, and strategic planning.