A "call to action" in the context of a [[business pitch]] is the concluding element where the presenter explicitly articulates what they seek from their audience, such as funding, strategic partnerships, or mentorship. It serves as a bridge between the narrative of the pitch and actionable outcomes, effectively converting the audience from passive listeners into engaged participants who can contribute to the venture's progress. By clearly defining the desired next steps, a call to action provides clarity and direction, motivating the audience to take specific actions that support and advance the presenter's business objectives.