In a [[three-act narrative]], the "climax" represents the moment where the main conflict reaches its peak of tension and drama, leading to a [[resolution]]. This moment is important because it captures the audience's attention and provides the emotional or intellectual outcome they have been anticipating. In a [[business pitch]], including a climax is beneficial as it highlights the most compelling aspect of your proposal or product, demonstrating its potential impact or value. This peak moment can persuade investors or stakeholders by clearly illustrating how your solution addresses their needs or challenges, making your pitch memorable and convincing.