In a [[three-act narrative]] structure, the "confrontation" represents the second act where the protagonist encounters various obstacles and challenges. This phase is important as it builds tension and advances the story by illustrating how the protagonist deals with adversity. In a [[business pitch]], including a confrontation is essential as it outlines potential challenges or market barriers that the business might encounter, demonstrating awareness and preparedness. By addressing these hurdles directly, entrepreneurs can highlight their problem-solving skills and resilience, which can enhance their credibility with investors or stakeholders. This method not only makes the pitch more engaging but also reassures potential backers that the team is prepared to manage real-world difficulties.