Non-verbal communication involves various cues conveyed through body language, including posture, facial expressions, hand gestures, and eye contact. In a presentation or [[business pitch]], it plays an important role as it accounts for 55% of the overall impact of delivery. Effective non-verbal communication, such as adopting [[power pose|power poses]] and maintaining [[direct visual contact]], can project confidence and help engage the audience more effectively. By mastering these non-verbal elements, presenters can enhance their message's persuasiveness and connect with their audience on a deeper emotional level, thereby increasing the likelihood of achieving their desired outcomes.