Verbal communication refers to the specific words and content utilized during a presentation or a [[business pitch]], emphasizing the importance of being well-structured, simple, and clear. Although it constitutes only a small portion of the overall impact, just 7%, its clarity and the avoidance of jargon are essential for ensuring audience understanding. It serves as the logical base that supports [[vocal communication|vocal]] and [[non-verbal communication]] in establishing an emotional connection with the audience.