Vocal communication refers to how words are articulated, encompassing elements such as tone, volume, and speed. This aspect of communication plays a crucial role in a presentation or [[business pitch]], accounting for 38% of a pitch's overall effectiveness. By employing a slow and confident vocal delivery, presenters can project authority and trustworthiness, thereby enhancing audience receptivity to the message. The strategic use of vocal elements can significantly influence how the audience perceives and engages with the content being delivered, making it an essential component of effective presentation skills.