While a solid [[pitch structure]] is essential, the impact of your pitch is largely determined by its delivery. Research suggests that communication effectiveness is broken down into three components: [[non-verbal communication|non-verbal]] cues account for 55%, [[vocal communication|vocal]] tone and quality for 38%, and [[verbal communication|verbal]] content itself for 7%. This highlights the importance of focusing not just on what you say, but on how you say it. Every aspect of your presence—from posture and hand gestures to the speed and confidence in your voice—contributes to the story you are telling. [[non-verbal communication|Non-verbal communication]] includes adopting a [[power pose]], maintaining [[direct visual contact]] with your audience, and using emphatic hand movements can enhance your credibility and presence. The goal is to engage the audience directly, making them feel part of the conversation. Focus on the audience rather than reading from slides; slides are there to support you, not to be the center of attention. [[vocal communication|Vocal]] delivery is another important layer. Speaking slowly and with a confident tone can make your message more persuasive and easier for the audience to understand. Avoid rushing, as it can signal nervousness and undermine authority. Finally, [[verbal communication|verbal]] content should be well-structured, use a simple storyline, and be worded in a straightforward manner without unnecessary frills or jargon. Keep your presentation clear and simple, have a strong opening to grab attention, and identify competitors to show you've done your research. Presenting your team is also important; this should come later in the presentation, highlighting their diversity and competitive advantages. Next: [[Producing Your Demonstration Video - From Plan to Final Cut]] Back to: [[How Will You Pitch Your Story?]]