## Summary The second ignite class of the Entrepreneurship, Innovation and Technology Transfer (EITT) course focuses on [[Technology Assessment|technology assessment]], specifically comparing the strategies of [[market pull]] and [[technology push]]. Market pull is described as being driven by consumer needs, resulting in lower-risk incremental innovations, whereas technology push is driven by R&D advancements that aim to disrupt or create new markets despite higher uncertainty and the need to change user behaviors. The session outlines a five-step **technology push process**: defining the technology for non-experts, identifying its features and functions, pinpointing potential application areas, selecting the most promising opportunity via an [[evaluation matrix]], and mapping the customer ecosystem. To support this process, the ignite class introduces the Technology Push Tool, which utilizes visual aids like [[mind mapping]] and structured tables to analyze technology components and stakeholder needs. Using the Internet of Things (IoT) as a primary case study, students are taught to identify key stakeholders—such as users, payers, and gatekeepers—and align technological capabilities with their specific pain points and requirements. ## Class Activities > [!SUCCESS] [Technology-Push Tool](https://docs.google.com/presentation/d/1fy2e_QuofV45nvbj10BXaUZ-7vCC6feOVLqpKTYcMQE/copy) > [!SUCCESS] [Technology Push Tool for IoT](https://docs.google.com/presentation/d/17otqIuqoG-MXdMnjo5SaJ2r5BPAUapRKpRXTLEbZu4k/copy) ### 1 Technology Definition and Communication ``` You are an expert in the Internet of Things technology, and you want to push that technology to the market. You need to clearly define the technology in a way that non-experts can understand to facilitate engagement with stakeholders and allow experts in commercialization and market development to apply their knowledge effectively. Write, in less than 5 sentences, a simplified but accurate definition that helps identify broader market opportunities and ensures consistent understanding among all parties, reducing misinterpretation. ``` ### 2 Technology Features: Components and Functions ``` You are an innovator who wants to bring an innovative technology to the market. In the technology push process, you need to list the basic components and building blocks of the technology and a list of the functions and tasks the technology can perform. Generate bullet points with only the titles of the two lists for the Internet of Things technology ``` ### 3 Technology Features: Mind Map ``` You are an innovator who wants to bring an innovative technology to the market. In the technology push process, before the identification of the applications of the technology, you need to understand the features of the technology. Generate a mind map to organize and visualize the features of the Internet of Things technology. Show the mind map. Next, generate a plain text version with tabs for indentation, ready for download. ``` > [!SUCCESS] [Coogle](https://coogle.it) ### 4 Technology Applications: Mind Map ``` You are an innovator who wants to bring an innovative technology to the market. In the technology push process, after the technology features identification, you need to identify the technology applications. Generate a mind map to organize and visualize the applications of the Internet of Things technology. Show the mind map. Next, generate a plain text version with tabs for indentation, ready for download. ``` > [!SUCCESS] [Coogle](https://coogle.it) ### 5 Decision for One Opportunity ``` You are a startup founder who wants to bring an innovative technology to the market. In the technology push process, after the identification of the technology applications, you need to select the most promising technology applications. Generate a list of the five most relevant criteria to rank the different applications of the Internet of Things technology. Do not forget to include the experience of the team in the area of each application and time to market. Use the five criteria as the head of a decision matrix, in markdown format, for the following applications of IoT: Smart Homes, Healthcare, and Industrial IoT. Leave a column at the end for the score. ``` ### 6 Identify Key Stakeholders, Needs and Pains ``` You are a startup founder who wants to bring an innovative technology to the market. In the technology push process, after selecting the most promising technology application, you need to identify the key stakeholders, their needs, and pains. Generate a list of the five most relevant key stakeholders for the use of the Internet of Things technology for industrial applications. The list should include the "operations manager". Use the five stakeholders as the head of a table. The first row classifies the stakeholder type (user, payer, influencer, gatekeeper, etc.), the second row the stakeholder's needs, and the final row the stakeholder's pains. Fill the table with reasonable content. ``` ## Topics Covered - [[Technology Assessment]] ## Work for Next IClass - Watch Lesson 3 ([What We Now Know](https://learn.udacity.com/ep245?version=1.0.3&lessonKey=f4791d82-2692-42da-a2cd-e13a81ef9a05&conceptKey=d9aa8435-e14a-4f08-a3ee-906d1447aee9)) of Udacity’s course on How to Build a Startup - Use the Technology Push Tool on the technologies for which you have a competitive advantage - Find valuable applications for the technologies - Identify the key stakeholders Next: [[IClass03 - Key Concepts on EITT]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]