## Summary The second lecture of the Entrepreneurship, Innovation and Technology Transfer (EITT) course focuses on [[Technology Assessment|technology assessment]], specifically comparing the strategies of [[market pull]] and [[technology push]]. Market pull is described as being driven by consumer needs, resulting in lower-risk incremental innovations, whereas technology push is driven by R&D advancements that aim to disrupt or create new markets despite higher uncertainty and the need to change user behaviors. The session outlines a five-step **technology push process**: defining the technology for non-experts, identifying its features and functions, pinpointing potential application areas, selecting the most promising opportunity via an [[evaluation matrix]], and mapping the customer ecosystem. To support this process, the lecture introduces the Technology Push Tool, which utilizes visual aids like [[mind mapping]] and structured tables to analyze technology components and stakeholder needs. Using the Internet of Things (IoT) as a primary case study, students are taught to identify key stakeholders—such as users, payers, and gatekeepers—and align technological capabilities with their specific pain points and requirements. ## Class Activities > [!SUCCESS] [Technology Push Tool](https://docs.google.com/presentation/d/1ogvYa8-XO654tvNTcHqmIEGxIuB1rjtflspclihfIqE/copy) > [!SUCCESS] [Technology Push Tool for IoT](https://docs.google.com/presentation/d/12HJNVYlqAmnUhWpsZ1ZHCYomO7DdKZcmnEcwPzQnShY/copy) ## Topics Covered - [[Technology Assessment]] ## Work for Next IClass - Watch Lesson 3 ([What We Now Know](https://learn.udacity.com/ep245?version=1.0.3&lessonKey=f4791d82-2692-42da-a2cd-e13a81ef9a05&conceptKey=d9aa8435-e14a-4f08-a3ee-906d1447aee9)) of Udacity’s course on How to Build a Startup - Use the Technology Push Tool on the technologies for which you have a competitive advantage - Find valuable applications for the technologies - Identify the key stakeholders Next: [[IClass03 - Key Concepts on EITT]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]