## Summary The "Testing Business Model Hypotheses" class teaches students how to reduce risk and uncertainty by applying a scientific approach to their entrepreneurial ventures through the Customer Development process. Students learn to transform business assumptions into testable hypotheses, prioritizing them based on their importance and level of uncertainty. The course distinguishes between discovery experiments, which use qualitative methods like stakeholder interviews to gain initial insights, and validation experiments, which use prototypes, such as landing pages, crowdfunding, or MVPs, to gather evidence of market interest. By defining clear metrics and minimum features to gather feedback, teams learn to move beyond technical ideas toward data-driven decisions. Ultimately, this systematic experimentation allows students to analyze their results and decide whether to persevere with their current direction, pivot to a new strategy, or kill an idea that lacks market fit. ## Class Activities > [!SUCCESS] [Business Model Search Tool](https://docs.google.com/spreadsheets/d/10ozSmZsAWBLKs0YmcUbB4OJ8e5dzlv5AjZKgwJDt_F4/copy) ## Topics - [[Testing Business Model Hypotheses]] ## Work for Next IClass - Watch Lesson 6 ([Value Proposition](https://learn.udacity.com/ep245?version=1.0.3&lessonKey=f63c74e9-9090-4dbc-a4b9-95f0d77cbdfc&conceptKey=b77b8df4-9f92-4f71-a604-b21f62f9268e)) of Udacity’s course on How to Build a Startup - Update your Business Model Search Tool - Update your Business Model Canvas - Interview 10 customers and stakeholders Next: [[IClass06 - What Will Be Your Unique Value?]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]