## Summary The "Customer Segments" class focuses on identifying and deeply understanding the specific groups of people or organizations a venture aims to reach and serve. Central to this module is the Jobs to be Done (JTBD) framework, which shifts the focus from product features to the functional, social, and emotional tasks customers are trying to accomplish. Students explore how different market types, including existing, re-segmented, new, and clone markets, dictate varying strategies for customer acquisition and competition. The curriculum further distinguishes between B2B, B2C, and multi-sided markets, emphasizing the need for identifying distinct roles such as users, payers, influencers, and gatekeepers within a segment. Ultimately, the session teaches teams to avoid vague data by creating detailed customer archetypes (personas) and using them to guide field interviews, ensuring their business model is built on validated customer needs rather than assumptions. ## Class Activities > [!SUCCESS] [Persona Tool](https://docs.google.com/spreadsheets/d/1JpLEy6u8PfWtm4f_oHxMKjMJDv3dD6Ob4_U3GkTyHQ0/copy) ## Topics - [[Who Will Be Your Target Market?]] ## Work for Next IClass - Watch Lesson 8 ([Channels](https://learn.udacity.com/ep245?version=1.0.3&lessonKey=a851ae42-264e-4499-b4ef-a736227f89a0&conceptKey=5f8013e0-d374-4f49-8789-4f6779e54647)) and Lesson 9 ([Customer Relationships](https://learn.udacity.com/ep245?version=1.0.3&lessonKey=b376fac6-bdc3-4278-9e78-f4718c1d0243&conceptKey=baef309b-36bf-4df8-a290-163a6e1f4e8e)) of Udacity’s course on How to Build a Startup - Update your Business Model Search Tool - Create Personas for your customer segments and train your interviews - Interview 10 customers and stakeholders Next: [[IClass08 - How Will You Deliver Your Value and How Will You Gain and Keep Customers?]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]