## Summary The "How Will You Generate Revenue?" class focuses on the distinction between a revenue model (the strategy for how a venture captures value) and pricing (the specific tactics used to set the price). Students explore a diverse range of revenue streams, including asset sales, subscriptions, and licensing, while evaluating pricing tactics that range from fixed models, such as value-based pricing, to dynamic approaches like real-time auctions. These financial decisions must be based on market context, as teams must adapt their strategies based on their specific market type (existing, new, or re-segmented) and whether they are operating in a single-sided or multi-sided market. ## Class Activities > [!SUCCESS] [Quiz VP, CS, CH, CR](https://moodle.deec.tecnico.ulisboa.pt/mod/activequiz/view.php?id=2239)) ## Topics - [[How Will You Generate Revenue?]] ## Work for Next IClass - Watch Lesson 11 ([Partners](https://learn.udacity.com/ep245?version=1.0.3&lessonKey=6f5474c3-4126-4c83-990e-d13cf0158788&conceptKey=63496454-4e92-49e7-9482-dd5cbc0c1ca7)) of Udacity’s course on How to Build a Startup - Update your Business Model Search Tool - Interview 10 customers and stakeholders Next: [[IClass10 - Who Will Be Your Key Partners?]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]