## Summary The "How Will You Pitch Your Story?" class teaches students how to communicate their business ideas by following a three-act structure inspired by Greek tragedy. This framework moves from setting up the problem to presenting the solution and concluding with a clear call to action. Success depends on the art of delivery, where presenters focus on engaging the audience through emotions and enthusiasm while ensuring that they remain the center of attention rather than their slides. The session also provides practical guidance on producing a demonstration video, covering script creation, storyboarding, and the use of various editing tools and open-source media resources. By combining a compelling narrative with disciplined practice and high-quality visual content, teams learn to transform their technical validation into a persuasive business pitch. ## Topics - [[How Will You Pitch Your Story?]] ## Work for Next IClass - Update your Business Model Search Tool - Interview 10 customers and stakeholders Next: [[IClass13 - Final Lessons Learned]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]