# [[Technology Assessment]] ## Summary Market pull versus technology push: driving forces, innovation type, risk level, time frame for adoption. The technology push process: technology definition and communication, identification of technology features, identification of application areas, decision for one opportunity, map the customer ecosystem. The technology push tool. Invited lecturer: Paulo Marques, co-founder of Feedzai ## Topics - [[Technology Assessment]] ## Work for the next class - Watch Lesson 2 (What We Now Know) of Udacity’s course on How to Build a Startup - Use the Technology Push Tool on the technologies for which you have a competitive advantage - Find valuable applications for the technologies - Identify the key stakeholders Next: [[TClass03 - Key Concepts on EITT]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]