Speaking style encompasses various aspects of how speech is delivered, including rhythm, intonation, emphasis, and emotion. Different speaking styles can convey different moods, attitudes, or intentions. By incorporating specific speaking styles, speech synthesis systems can produce speech that aligns with the desired expressive qualities. For example, a synthesized speech can be adjusted to sound more formal, casual, enthusiastic, or empathetic, depending on the intended context. Controlling the speaking style allows for a more versatile and expressive synthesis.